3 PR insights from PressDoc costumers
Every month we’ll be picking a few PressDocs that gained more traction on social media than others. The people behind the press releases are going to share their tips and tricks with you on how to share a press release online.
Stefan Fountain of Soocial:
First of all PressDoc’s standardized format really helped us in our publishing. In our most recent press release our content was the most important key to the traction we have gained. We had a big deal in our pockets, we were proud of this and people whom read about it told their friends.
There are some general rules we followed to spark the virality required:
In your content, don’t focus on yourself
Focus on the problem you are solving. People care about their problems getting solved, not your immense success and ‘awesome service’.
If you have got good names to throw, do it
Our name is respected because we respect our users. Virgin Mobile, our partner’s name is also respected because, well, it’s Virgin! If you have names that bring positive associations out, throw them in the title. Ofcourse it needs to be real, related to your story and never just name drop. But if it is real and adds value then don’t be shy about it.
Share on multiple platforms
We have directed media contacts, our communities on Twitter and Facebook, people on Reddit, Digg and Hacker News to read our publishing.
Get those first initial tweets going yourself
You must have at least 5 people in your company on Twitter ect. Get them to retweet the news as it goes out and phone up a few friends in the industry to do the same. It provides the initial traction to your post and gets things going. It’s really key for things to pick up themselves after this.
Optimize the timing for your publicity
The best time to go out and shout is either in the morning, or near the end of the day. Notice that if your news is relevant for people in different timezones, you can shout about it and give it an initial boost to cater for all of them (shout in the morning for Europe, then in the evening for America and Europe revisited).
Anne Helsen – Wijnen of Rotterdam Festivals:
Our secret is our large group of followers on Facebook and Twitter. We interact actively with our followers and we promote to recruit more fans. The bigger the amount of followers you have, the more benefit you have while using Pressdoc.
Jorrit Ooyen and Fabian van der Kroef of Game Basics
At first we were looking for a functioning and good looking platform where we could host our press release. Beside sending out a strong press release with a clear headine we believe the styling of the press release is very important. In the end it is all about timing.
But there’s more than that:
- Partners: In each country we have several partners. Most of them are blogs, news sites (football related) and online magazines. Thanks to the good cooperation they were the first who were willing to share the good news with their audience.
- Make the social media pitch interesting so the chance of sharing enlarges.
- Besides sending out the press release to the regular group, we are always looking for new interesting websites who can appreciate our news. Enlarge your network. There have been developed beautiful partnerships. Lovvit.
- We have a large group of fans on Facebook. Fans are of great value. The existence of our game is also thanks to them. We won’t forget them. Besides the promotion we did for the 2.0 version, they helped us by sharing the message.
At last, try to distinguish yourself from the rest. Stand out with the product, the design and the headline of the press release covers a lot. PressDoc + OFM = #winning team!
These were a few PR insights, hopefully they were useful to you! Of course there are much more tips and tricks. Would you like to share yours? We’d love to hear from you!