7 tips for your social media pitch

This week’s blogpost is about the social media pitch. A pitch lays out why a story matters and a good pitch is the key to landing an assignment. In this case, a good pitch is the key to gain traffic to your press release.
In every PressDoc you will find a field where you can fill in your social media pitch. The filling part is easy but what makes a good social media pitch?
  1. Do some research. Create a list of blogs and journalists who could be interested in your press release. Find out if they’re writing about similar products, services, events or whatever your press release is about. Note that in order to do this you will have to invest time.
  2. Place yourself in your audience’s shoes. Stick with their mindset to find out what is interesting for them. Ask yourself: how would you like to be pitched to?
  3. What is necessary? It is best to leave the side issues out of your pitch. A good pitch tells briefly what the press release is about.
  4. Imagine your social media pitch as your first impression. Think again: you can only make your first impression once. Make sure that it’s a good impression.
  5. Writing a good social media pitch is as important as writing a winning title for your press release. Your headline should tell it all, so does your social media pitch.
  6. Meet expectations. Let your social media pitch be relevant to your press release.
  7. Be authentic.  You are representing your press release but you are also representing yourself. Keep it personal, friendly and yet professional.

How do you write your social media pitch? Care to share your tips? Feel welcome to share them with us!

November 29, 2011 in PR Insights by PressDoc
  • Anonymous

    Nice article, Simple to the point, I’m curious, does your product offer any distribution?

    • http://pattygolsteijn.nl Patty Golsteijn

      Thanks! :) We do offer some distribution, but we believe in relevance more than mass distribution. You can read more about that in this blogpost: http://blog.pressdoc.com/2011/07/qa-so-ive-published-my-pressdoc-now-what.html