Archive for ‘PR Insights’
Why does GLOG home like Pressdoc?
Could you build yourself a house? We think you could! That is exactly what our company, gloghome.com, does – we design houses and house building plans so more people could build their homes by themselves. In terms of human history, using high cost contractors is a relevantly new trend – all our ancestors built their [...]
The PressDoc Pitch: Episode 5 – The Bad Pitch
As we have learned so far in our series, bad media pitching not only does not get you covered, but can also ruin a potential relation with a journalist or blogger. For this episode of “The Good, the Bad and the PressDoc Pitch” we thought we delve deeper into the ‘bad pitch’ subject with an [...]
The PressDoc Pitch: Episode 4 – Pitching in the Fashion World
The high visual impact of PressDocs goes really well with the PR efforts of the fashion industry. Seeing that our designated fashion archive is growing significantly, we wanted to investigate if the fashion world plays by different media pitching rules. For this episode we talked to fashion PR expert and award winner blogger Crosby Noricks. – From your experience, which are [...]
The PressDoc Pitch: Episode 3 – Tips From Publicity Expert Joan Stewart
Publicity can be defined as the act of attracting media’s attention. Because that is what we are after with our email pitches, for today’s episode of “The Good, the Bad and the PressDoc Pitch“ we talked to Joan Stewart. She ranks in the top when querying Google for ‘publicity expert’, and runs the popular blog The [...]
The PressDoc Pitch: Episode 2 – Pitching tech journalists with Ed Zitron
We continue our series – “The Good, the Bad and the PressDoc Pitch“ – with Ed Zitron, a PR expert that has been published (amongst others) by Forbes and The Wall Street Journal. He is preparing to launch a book on media pitching, and recently published on TheNextWeb two very insightful posts about the basics of media pitching for [...]
The PressDoc Pitch: Episode 1 – Advice from Gini Dietrich of SpinSucks
Reaching media with personalized pitches has been made easy with PressList. But how do you create a successful pitching strategy? To answer this question will start a new posts series we like to call “The good, the bad and the PressDoc Pitch“. Through interviews with journalists and PR opinion leaders, we will find out the best [...]
7 Things not to forget when writing a press release to promote your event
Press releases are being used more and more to promote events. Have you even thought of using it for your event, however big or small it is? To not just blog, tweet and facebook about it, but actually share it with other relevant media and influential people to spread the word? Here’s 7 things not [...]
To hire or not to hire a PR firm?
It’s up to you if you would like to hire a firm to take care of your PR. For a lot of companies this is a real brainteaser. Which is why we’re glad to help you a few steps in the right direction, the one that suits your company best, that is. 3 reasons why [...]
How to write a stunning press release
PressDoc is an easy-to-use tool when the basis of your press release is already there. However, when you are starting up a press release from scratch what should it look like? In this blogpost some insider tips for writing a press release. The outline (based on the PressDoc format) Title Describe the essence of the [...]
